Free · No limits · Instagram, TikTok, Facebook
Engagement rate calculator
Measure how your audience reacts and compare your result to benchmarks to see if your content performs.
Enter the total interactions for these posts (or the numbers for a single post).
Benchmarks are indicative and vary by account size and niche. No numbers are sent or saved.
How to use it
- 1
Pick the platform
Instagram, TikTok or Facebook, then enter your follower count.
- 2
Enter your numbers
Add up the likes, comments, shares and saves of your recent posts.
- 3
Read the result
The level (low, average, good, excellent) helps you compare and improve.
Frequently asked questions
How is the engagement rate calculated?
Average interactions per post ÷ followers × 100. By views: total interactions ÷ total views × 100.
What is a good engagement rate?
It depends on the platform: it's usually higher on TikTok than on Instagram, and lower on Facebook. Smaller accounts often have a higher rate.
Why do brands look at this number?
It shows whether an audience is active and really reacts, which matters more than follower count alone.